My family once owned and operated one of Australia's oldest integrated commercial poultry enterprises.
In the late 1985 we reluctantly accepted an offer for the business from the Inghams, the largest poultry company in the country.
In 2002 after some years out of the business, I noticed that the big egg companies were preoccupied with cage egg operations. I became aware of a small but growing demand from consumers for products that considered the welfare of animals that produced them. An opportunity presented itself and one of my original customers, George Holland joined me in this new joint venture and so Free Range Eggs Farms was born. We are now known as H&L Premium Free Range Eggs Farms. We have evolved the name a little to better reflect our product and philosophy.
We might have a polished and professional website, but the big three in the egg industry are ten times our size. We are large enough to employ a very experienced team and some excellent small growers in the Port Stephens area. We are large enough to do business with big retailers who demand reliability and volume supply at the right price. This, coupled with considerable industry expertise, enables our company to survive and prosper alongside the industry giants.
We intend to continue to promote genuine free range eggs on a commercial scale with welfare standards superior to our larger competitors. We don't claim be able to match the far stricter standards of organic egg producers nor those of organisations such as the RSPCA. Communication is important to us and hence the significant effort in producing a website that reveals our operational transparency. We believe this transparency is one of our strengths and has seen us launch Australia's first commercial ChookCam in April 1011 and openly publish our farm standards for each and every flock. Other ChookCams may have followed, but ours remains unique in allowing users to control the camera in real time, zoom in, pan about. Lot's of fun, and easy to see it's all genuine.
Thank you for your support.